Heroes Limited

Heroes Limited, based in Cardiff, UK, is a small, active company founded 34 years ago in 1990. It’s a family affair, with one director and owner, and operates an e-commerce site. The company is a irregular importer, primarily dealing in stone, plaster, cement, and similar materials, with its last import activity recorded 19 months ago. While it’s a small operation, meeting two of three criteria for a small company (turnover under £10.2m, assets under £5.1m, fewer than 50 employees), it’s facing some financial challenges.

The company’s website, Heroes Inc., is a vibrant online marketplace showcasing a wide range of licensed merchandise. From anime and pop culture icons like Jujutsu Kaisen and Star Wars to music artists like Metallica and Radiohead, the site caters to diverse tastes. It also features a “quick order” function, and a section dedicated to wholesale accounts, suggesting a focus on both retail and B2B sales. The site even highlights collaborations with Spiral Designs Ltd, offering a wider selection of designs and drop-shipping options.

Financially, Heroes Limited’s numbers tell a mixed story. Current assets increased by a solid 26% to £290,000, but net assets took a dramatic hit, plummeting 1200% to £130,000. Bank borrowings remained steady at £50,000, while cash reserves decreased significantly by 77%, leaving just £15,000. Creditors also decreased by 45%, which is good, but the large drop in equity is concerning. Trade debtors increased by 67%, which could indicate difficulties in collecting payments. The company’s small size means it’s exempt from an audit, so these figures are unaudited.

It seems like Heroes Limited is navigating a period of change. While its e-commerce platform is thriving and offering a diverse range of products, the company’s equity position is a point of concern. Whether it can sustain its growth and overcome these financial pressures remains to be seen.

Registered in England/Wales under the registration number 02525299, with a registered address at CF14 8LH, Cardiff, 02525299 - COMPANIES HOUSE DEFAULT ADDRESS.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.