Heidi's Boutique Limited

Heidi's Boutique Limited, based in Wellingborough, UK, is a small, active company founded nine years ago. With two employees and £73,607 in assets, it's a real, established business with a stellar 5.0 Google rating from twelve reviews. The company is led by a single director and owner, Bennett Heidi Leonie, and operates as an irregular importer, primarily dealing in footwear and related items, with its last import activity recorded over a year ago in September 2022.

The company's website, Heidi Boutique, showcases a curated selection of ladies' fashion, accessories, and footwear from various brands. It’s clearly an e-commerce operation, offering a wide range of clothing, from dresses and skirts to outerwear and trainers. The site has a clean, modern design and emphasizes free delivery on orders over £100. It also features a blog and social media links, suggesting an effort to engage with customers and build a brand identity. The website also highlights a focus on sustainable materials and vegan-friendly footwear, appealing to environmentally conscious consumers.

Financially, Heidi’s Boutique Limited is showing some concerning trends. While the company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, key metrics are down. Current assets have fallen by a significant 39% to £74,000, and net assets have plummeted 45% to £58,000. Cash reserves have also decreased by 44% to £58,000. Loans from directors have increased dramatically by 230%, reaching £2,300. Trade creditors have also risen, suggesting increased short-term debt. The lack of an auditor is typical for a small company, but the declining equity and cash position warrants close attention. The accounts are unaudited, and rely on director-reported data.

Despite these challenges, the company maintains a strong online presence and positive customer reviews. Whether it can overcome these financial pressures and sustain its growth remains to be seen, but its focus on fashion and customer service provides a solid foundation.

Registered in England/Wales under the registration number 09751761, with a registered address at NN8 1LD, United Kingdom, Wellingborough, Northamptonshire, Unit 40 Nene Court, The Embankment.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.