Heart Of The Country Ltd

Heart Of The Country Ltd from Lichfield UK: a small, active company founded 16 years ago in 2008, employs 10 people, and holds £825,231 in assets. It’s a family business with four directors and two owners, operating a real address and an e-commerce site. The company regularly imports essential oils and perfumes, with five months of import activity recorded, the latest in January 2025.

The company’s website, Heart of the Country, focuses on scented sachets, candles, and diffusers, catering to both retail and wholesale customers. It showcases a wide range of brands, including Bridgewater Candle Co, Greenleaf, and Willowbrook, offering a diverse selection of fragrances and home décor items. The site also features a trade account section, suggesting a focus on supplying retailers and businesses. It’s a pretty good looking site, all things considered.

Financially, Heart of The Country Ltd shows some concerning trends. While current assets increased by 6.6% to £830,000, net assets decreased by 6% to £780,000. Bank borrowings increased significantly by 2,400% to £29,000, and cash reserves fell 5% to £320,000. Trade debtors also increased, by 9.6% to £270,000. Creditors, however, increased by a massive 44% to £280,000, which could be a sign of needing to pay suppliers more quickly. The company meets the criteria to be classified as a small company, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. There's no mention of an auditor, likely due to its small size.

Overall, Heart of The Country Ltd appears to be navigating a period of change. While it maintains a solid asset base and a growing customer base, the increase in borrowings and the decline in equity suggest it's burning through money. It’s a tight spot, but the company’s family ownership and focus on niche products could help it weather the storm.

Registered in England/Wales under the registration number 06767723, with a registered address at WS14 9QR, Lichfield, Staffordshire, 1 Heart Of The Country, London Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.