He Fe Ltd

He Fe Ltd from St Asaph UK is a small, active company founded nine years ago. Employing just one person, it holds £24,149 in assets and operates an e-commerce site. The company is led by one director and owner, with a virtual address shared by 152 other businesses. It specializes in the retail sale of cosmetic and toilet articles, both in specialized stores and online.

The company’s website, He Fe, is simple and welcoming, advertising new products and offering a cart and checkout system. It’s a classic e-commerce setup, focused on a curated selection of beauty and personal care items. The site’s design is clean and modern, suggesting a focus on a contemporary customer base.

Financially, He Fe Ltd’s picture is mixed. While current assets have increased by 38% to £24,000, net assets have decreased by 30% to -£130,000. Bank borrowings have increased by 10% to £6,100, and cash reserves have completely vanished, dropping 100% to zero. Creditors have increased significantly, rising 48% to £130,000, and trade debtors have plummeted 92% to just £360. The company’s small size—meeting two of three criteria for a small company—helps it remain flexible, but the significant equity decline and lack of cash are concerning. The company is exempt from an audit, and the financial statements are unaudited.

The company’s reliance on director loans, with £119,651 owed to the director, is also a factor to consider. It seems like the company is burning through money, and it’s not generating enough revenue to cover its expenses. The lack of employees and the reliance on a virtual address also raise questions about the company’s long-term viability.

Registered in England/Wales under the registration number 09956366, with a registered address at WC1N 3AX, England, London, 27 Old Gloucester St.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.