Haute Beauty Limited

Haute Beauty Limited is a small, active company based in Waterlooville, UK, founded three years ago. It’s a solo founder operation, employing just one person and holding £138,501 in assets. The company operates from a virtual address – 30 other companies are registered at the same location – and is led by a single director and owner, Aquil Amna. It runs an e-commerce site specializing in personalized skincare.

The website, Haute Custom Beauty, positions itself as offering 100 tailored skincare solutions, consulting with a "skin wellness concierge" to create personalized regimens. It boasts a wide range of products, from cleansers and moisturizers to gemstone massagers and body wellness treatments, catering to various skin concerns like sagging skin, dark spots, and acne. The site emphasizes its European skincare heritage and research-driven formulas, offering free shipping worldwide. It even has a "Skin University" section with educational content.

Financially, Haute Beauty Limited shows a mixed picture. Cash reserves have exploded, increasing by 1900% to £130,000, a significant boost. However, net assets have also risen dramatically, reaching £35,000, a substantial improvement from just £1,700. Creditors have also increased significantly, rising by 4400% to £100,000. Trade creditors and payables have also increased, by 33%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the increase in liabilities suggests it may be relying on credit to fuel its growth. The accounts are "filleted" and unaudited, relying on director-reported data.

While the website projects a premium, personalized skincare brand, the financial data indicates a company that is rapidly expanding, perhaps a little too quickly. Whether Haute Beauty Limited can sustain this growth trajectory remains to be seen.

Registered in England/Wales under the registration number 13793616, with a registered address at PO8 0BT, England, Waterlooville, Hants, Unit 29 Highcroft Industrial Estate Enterprise Road, Horndean.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.