Harvest Direct Ltd

Harvest Direct Ltd, based in London, UK, is a small, active company established 14 years ago. With three employees and £887,804 in assets, it operates from a real address in Earlsfield Business Centre. The company has two directors and two owners, and currently holds a 2.0-star rating from four Google reviews. It’s a regular importer, specializing in edible fruits and nuts, with 257 months of import activity recorded, the last being in March 2025. The company operates in the wholesale of fruit and vegetables industries.

The company’s website is not available for analysis.

Financially, Harvest Direct Ltd presents a mixed picture. While current assets increased by 11% to £890,000, net assets experienced a significant drop of 34%, settling at £250,000. Cash reserves declined by 20% to £180,000, while bank borrowings remain unchanged. Trade debtors have increased substantially, rising 23% to £710,000, which could indicate increased sales but also potential payment delays. Creditors have also risen sharply, increasing 57% to £620,000. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in equity is a cause for concern. No auditor is mentioned, which is typical for small companies.

The company’s financial data suggests it’s facing some pressures. The increase in debtors and creditors, coupled with the decrease in net assets, indicates it may be burning through cash to maintain operations. It's possible that increased sales are driving the rise in debtors, but the drop in cash reserves suggests that collections aren't keeping pace with expenses. The lack of employee growth, despite increased sales, could be due to automation or a focus on efficiency.

Registered in England/Wales under the registration number 07561336, with a registered address at SW18 4LT, England, London, Earlsfield Business Centre, 9 Lydden Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.