Hard Jelly Ltd

Hard Jelly Ltd is a small, active company based in London, UK, founded two years ago. The company, with just one employee and £5,722 in assets, operates an e-commerce site selling jelly shots, targeting partygoers and gifting occasions. It’s a solo founder operation led by a single director and owner, Howard-king Nicholas David, using a virtual address shared by sixteen other companies.

The website showcases a range of premium jelly shots, available in various flavors and bundle sizes, emphasizing natural ingredients, sensible strength, vegan and gluten-free options, and recyclable packaging. It’s clear the company is focused on a fun, party-oriented market, with a strong emphasis on online sales and social media presence. They even have a section asking if you're over 18.

Financially, Hard Jelly Ltd is showing some concerning trends. Accumulated depreciation has more than doubled, while cash bank on hand has plummeted by over 50%, dropping to just £4,100. Creditors have also risen significantly, reaching £72,000, and net current assets and liabilities are deeply negative. While trade debtors have increased, it’s not enough to offset the losses. The company's small size (meeting two of three conditions for a small company) allows for flexibility, but the significant equity decline suggests it’s burning through cash. The lack of an auditor, typical for small companies, means these figures are unaudited.

It's possible the company is investing heavily in marketing or product development, or perhaps facing increased competition. The rapid growth of creditors could indicate difficulties in managing supplier payments. While the e-commerce site appears vibrant and well-designed, the financial data suggests Hard Jelly Ltd is facing challenges in sustaining its growth—but they are still selling lots of jelly shots.

Registered in England/Wales under the registration number 14158130, with a registered address at SG8 9AW, England, Royston, 41 High Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.