Habitual Home Ltd

Habitual Home Ltd is a small, active company based in Hailsham, UK, founded four years ago. Operating from a virtual address, the company has two directors and two owners and runs an e-commerce site. It’s a small company, meeting two of three conditions: turnover under £10.2 million, balance sheet total under £5.1 million, and fewer than 50 employees.

The company’s website, Habitual Home, showcases a curated selection of home décor items, including faux trees, baskets, and laundry chests. The site offers free UK next-day delivery for orders placed by 2pm and caters to customers across Europe and beyond, offering multiple currencies. It prominently features 5-star reviews and a signup form offering a 10% discount on first purchases. The website's design emphasizes a traditional approach to interiors, sourcing unique products and providing excellent customer care. New arrivals are highlighted, and the site includes a blog with tips and inspiration for home styling.

Financially, Habitual Home Ltd presents a mixed picture. Bank borrowings have increased significantly, surging 440% to £24,000, while accrued liabilities grew by 1.4% to £1,800. Creditors also increased by 13% to £57,000. However, other creditors decreased by 100% to zero. Inventory has increased by 75% to £10,000, suggesting increased stock levels. Net current assets and liabilities both sit at -£47,000. The company’s lack of employees (zero reported) suggests a lean operation. With no auditor mentioned, the financial statements are unaudited.

The company’s financial trends suggest it may be burning through cash. The increase in bank borrowings and decrease in cash reserves, combined with negative equity, indicate potential financial strain. However, the increased inventory and growing customer base (as evidenced by the website’s positive reviews) could signal future growth. The company’s small size allows for agility, but the financial pressures need to be addressed to ensure long-term sustainability.

Registered in England/Wales under the registration number 12871621, with a registered address at BN27 1DW, England, Hailsham, East Sussex, 30 - 34 North Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.