Guiltyera Ltd

Guiltyera Ltd from Nottingham UK: small company, active status, founded 3 years ago, real address, 1 director, 1 owner. The company operates in the retail sale via mail order houses or via internet industries. It’s a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The business, registered as 13874781, has a website showcasing a range of clothing and accessories, including a “Hard to Kill” collection and swimwear. It also features a “Live In Da Era” line and a summer collection, alongside a section for uniform era products. The site supports multiple currencies and offers various payment options, including American Express, Apple Pay, and Klarna.

The website’s design emphasizes a global reach, with a dropdown menu listing over 170 countries and currencies. It’s clear that Guiltyera Ltd is focused on e-commerce, with a strong visual presentation and a wide range of shipping options. The site also includes a blog and social media links, suggesting an effort to build a brand and engage with customers. It seems like they are trying to appeal to a young, fashion-conscious audience.

Financially, Guiltyera Ltd is showing some concerning trends. Net assets have fallen by 28% to -£1100, and cash on hand has disappeared completely, dropping 100% from £29. Bank borrowings have increased, reaching £690, while creditors have decreased significantly. The company’s small size and lack of employees (zero reported) keeps overheads low, but the sharp decline in equity and the reliance on loans are worrying. It's not clear if this is a typical startup phase or a more serious problem. The accounts are described as "filleted" and unaudited, meaning they are simplified and rely on director-reported data. There’s no mention of an auditor in the financial report.

It's a bit strange that the company has such a wide international reach while struggling financially. Perhaps the international sales aren’t translating into profit, or maybe the company is reinvesting heavily in marketing and product development. It’s also possible that the business is facing challenges with cash flow management.

Registered in England/Wales under the registration number 13874781, with a registered address at NG8 6BS, England, Nottingham, 4 Eltham Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.