Gorgeous Goods Ltd

Gorgeous Goods Ltd, based in London, UK, is a small, active company founded eight years ago. With just two employees and £97,134 in assets, it operates from a virtual address, a common characteristic for smaller businesses. The company is led by two directors and owned by one person, Williams Jane Sarah, who also serves as the solo founder. It regularly imports footwear and related items, with the most recent import activity occurring in September 2024.

The company’s website, Gorgeous Shop, showcases a vast array of beauty and cosmetic products, spanning hair care, skincare, makeup, and fragrance. It’s a full-fledged e-commerce platform, featuring numerous brands and categories, and a robust search function. The site also offers a "Gorgeous Premier" delivery service, promising next-day delivery for a yearly fee. The website’s design is visually appealing, with high-quality product images and detailed descriptions. It’s clear that Gorgeous Goods Ltd is focused on providing a comprehensive online shopping experience for beauty enthusiasts.

Financially, Gorgeous Goods Ltd presents a mixed picture. While current assets increased slightly to £97,000, trade debtors decreased significantly by 83%, dropping to just £3,200. This could indicate challenges in collecting payments from customers, or perhaps a deliberate shift towards stricter credit terms. Bank borrowings surged by 2,400%, reaching £29,000, suggesting the company has taken on debt to fund operations or growth. Net assets, however, remained relatively stable at £2,900. The company's small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it is exempt from an audit, and the figures are unaudited.

Despite the increased borrowing, the company's continued import activity and a well-designed e-commerce platform suggest it's striving to maintain momentum. Whether it can overcome the challenges in debtor collection and manage its debt load remains to be seen, but Gorgeous Goods Ltd appears to be a determined player in the competitive online beauty market.

Registered in England/Wales under the registration number 10612830, with a registered address at EC1V 2NX, United Kingdom, London, 128 City Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.