Good Dog Food Limited

Good Dog Food Limited is a small, holding company based in London, UK, with an active status. Founded four years ago in April 2021, it employs seven people and holds £490,819 in assets. The company operates from a virtual address, registered at a location shared by twenty-four other businesses, and is overseen by five directors and one owner. It’s an irregular importer, primarily dealing in optical and medical tools and devices, with the latest import occurring in January 2025.

The company’s website, thegooddogfoodcompany.co.uk, showcases a range of dog food products, including grain-free and wheat-gluten-free options, alongside treats and enrichment products. It’s clearly an e-commerce operation, with a focus on high-quality ingredients and a direct-to-consumer model. The site highlights the company’s mission to help owners and their dogs achieve the best possible life, emphasizing a community of dog lovers and a commitment to British craftsmanship. There's even a section dedicated to supplements and a blog offering advice.

Financially, Good Dog Food Limited is showing some concerning trends. While current assets have decreased by 45% to £490,000, bank cash has dropped a significant 43% to £430,000. Debtor values have fallen by 59%, which could be a good thing, but it could also mean a slowdown in sales. Net losses have increased substantially, and equity has plummeted, indicating a burn rate. Creditors have also decreased, which is positive, but the overall picture suggests the company is struggling to maintain its financial stability. The company’s small size (meeting two of three conditions for a small company) means it’s exempt from an audit, so the numbers are unaudited. The increase in employee numbers from seven to eleven could indicate growth, but it also means increased overhead.

Registered in England/Wales under the registration number 13369531, with a registered address at EC4M 7AN, United Kingdom, London, Withers Llp Third Floor, 20 Old Bailey.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.