German Deli Limited

German Deli Limited, based in London, is a small, active company established 21 years ago. With 18 employees and £786,802 in assets, it operates from a real address on Priestley Way and is overseen by three directors and two owners. The company runs an e-commerce site and boasts a stellar 5.0 Google rating based on 169 reviews, indicating strong customer satisfaction. It’s a regular importer of miscellaneous food products, with 40 months of import activity recorded, the last operation occurring in January 2025.

The website showcases a wide range of German food products, from fresh asparagus and sausages to chocolate and drinks, catering to both everyday needs and special occasions. It even features a “Gift Ideas” section, offering hampers and gift cards. The site emphasizes freshness, quality, and competitive pricing, with clear shipping information and a customer service contact. It also highlights a "Latest News" section, informing customers about product availability and special offers, such as sales on Ritter Sport chocolates.

Financially, German Deli Limited’s performance presents a mixed picture. Current assets have decreased by 7.9% to £790,000, while net assets have fallen by 9.4% to £720,000. Bank borrowings have increased by 2,400%, reaching £29,000, and cash reserves have fallen 30% to £280,000. However, trade creditors have decreased by 18%, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in equity warrants attention. With no auditor mentioned, the figures rely on unaudited statements.

Overall, German Deli Limited appears to be a well-regarded online retailer of German food, but its recent financial performance indicates some challenges. The company’s success hinges on maintaining its strong customer reviews and adapting to changing market conditions.

Registered in England/Wales under the registration number 05092446, with a registered address at E17 6AL, United Kingdom, Priestley Way, London, Unit 11 Forest Trading Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.