Fwbeauty Ltd

FWbeauty Ltd, based in Thetford, UK, is a small, active company founded nine years ago in 2015. It boasts £48,741 in assets and operates an e-commerce site, managed by one director and owner. The company’s registered address is real, with only one other company registered at the same location.

FWbeauty Ltd specializes in retail sales via mail order and the internet, offering a range of skincare products, including natural and organic options. Its website highlights a focus on skincare sets, multipacks, bodycare, haircare, and personalized skin analysis. The site features a vibrant feed of customer testimonials and a rewards program, encouraging repeat business. They also offer free delivery on orders over £50 and a birthday discount. The website is well-designed and easy to navigate, with clear product categories and a user-friendly search function.

Financially, FWbeauty Ltd presents a mixed picture. Accrued liabilities have remained steady, but accumulated depreciation has increased significantly, particularly in furniture and equipment. Bank borrowings have decreased, and creditors have risen considerably, suggesting a reliance on short-term financing. Current assets have fallen by 30%, and net assets have plummeted into negative territory, a concerning trend. Trade debtors have also decreased substantially. Despite these challenges, the company’s small size (meeting two of three criteria for a small company) allows for agility. The company’s accounts are unaudited, reflecting its status as a small entity exempt from an audit.

It’s clear that FWbeauty Ltd is navigating a period of financial strain, with rising debts and declining assets. However, the company’s active e-commerce presence and focus on natural skincare suggest a potential for recovery. The company’s owner, Rouf Fatiha, seems to be driving the business forward, but the negative equity raises questions about its long-term sustainability.

Registered in England/Wales under the registration number 09695477, with a registered address at IP24 3RR, England, Thetford, Unit 10 Kelvin Place.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.