Fresh4u Produce Ltd

Fresh4u Produce Ltd, based in Southall, UK, is a small, holding company with an active status, having been incorporated sixteen years ago in November 2008. Employing twenty-nine people, the company holds assets totaling £4,717,042. It operates from a real address and is managed by two directors and three owners, boasting a stellar 5.0 Google rating from thirty-two reviews. The company is a regular importer, specializing in edible vegetables and roots, with a history of importing for 573 months, the last operation occurring in February 2025.

The company’s website paints a picture of a fruit and vegetable wholesaler focused on providing high-quality produce to enthusiasts across the country. It emphasizes its commitment to quality and customer satisfaction, offering a diverse selection of fruits and vegetables, including AfroCaribbean, Asian, and Latin American varieties. The site promotes single-point-of-account service, quick response times, and a price-match guarantee. It even has a "Have you tried..." section highlighting seasonal produce like lychees. The website also features blogs and insights, and a section detailing the company's presence at Fruit Logistica Berlin 2024.

Financially, Fresh4u Produce Ltd shows some concerning trends. While cash reserves increased by 24% to £2.2 million, net assets only increased by 13% to £3.4 million. Bank borrowings, however, decreased by 3.3% to £260,000. Creditors decreased by 18% to £1.7 million, which could be a positive sign of improved debt management. Trade debtors, however, increased by 35% to £200,000. The company’s small size, meeting two of three criteria for being classified as small, helps it remain agile, but the drop in equity raises questions. With no auditor mentioned, the financial statements are unaudited.

The company’s increase in employees, from twenty-nine to forty, is notable, suggesting growth and expansion. However, the decrease in net assets, despite increased revenue, indicates that the company may be reinvesting heavily in its operations or facing increased costs. It’s possible the company is expanding its import network or investing in new equipment to handle the increased volume of produce.

Registered in England/Wales under the registration number 06754902, with a registered address at UB2 5XJ, United Kingdom, Southall, Middlesex, Unit Ncf5 Western International Market, Hayes Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.