Fresh Fruit Direct Limited

Fresh Fruit Direct Limited, based in Gillingham, UK, is a small, active company founded eight years ago. With a single employee and £104,230 in assets, it operates from a virtual address, managed by a solo founder who also serves as director and owner. The company is an irregular importer, primarily dealing in edible fruits and nuts, with just one month of import activity recorded as of October 2022.

The company’s website, Fresh Fruit and Veg, focuses on delivering fresh, local fruits and vegetables directly to homes and offices. It emphasizes sustainability, quality, and convenience, offering subscription boxes and one-off orders. The site highlights the importance of seasonal produce and hand-selected items, sourced from the Glasgow Fruit Market. It's clear they are running a delivery service, and the site is well-designed and professional.

Financially, Fresh Fruit Direct Limited presents a mixed picture. Cash bank on hand decreased by 6.8% to £97,000, while current assets also fell by 6.3% to £100,000. However, equity saw a significant boost, rising 24% to £82,000, likely due to retained earnings. Debtors increased by 1.6% to £7,400, and creditors decreased by a dramatic 51%, which is a positive sign. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. There's no auditor mentioned, so the accounts are unaudited.

The company’s financial performance suggests it’s navigating some challenges, but the growth in equity and reduced creditors indicate improved financial management. The virtual address, shared by many other companies, raises a slight question mark, but the focus on local produce and customer convenience positions Fresh Fruit Direct Limited well in the growing market for sustainable food delivery services.

Registered in England/Wales under the registration number 10412821, with a registered address at ME8 7RG, United Kingdom, Gillingham, Kent, 5 London Road, Rainham.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.