Fresh Ego Kid Ltd

Fresh Ego Kid Ltd from London UK: small company, active status, founded 7 years ago, 3 employees, £52,644 assets, real address, 1 director, 1 owner, solo founder, e-commerce site. Regular importer of clothing and accessories made by knitting or crocheting (40 months imported). Irregular exporter of clothing and accessories made by knitting or crocheting (2 months exported). It’s a small, family-run business with a vibrant online presence, operating from a real address in London. Founded in 2017, the company is led by a single director and owner, and employs just three people. The business is a regular importer of knitted and crocheted clothing and accessories, with a history of 40 months of import activity, and has sporadically exported similar items for just two months.

The company’s website, Fresh Ego Kid, showcases a wide range of clothing, including branded trucker hats and collaborations with football clubs like West Ham United and Hull City. It’s a clear focus on e-commerce, with a user-friendly site and a strong emphasis on visual appeal. The site also highlights collaborations with gaming brands like Xbox, demonstrating a desire to reach diverse audiences. The company's branding is strong, with a focus on authenticity and a youthful vibe.

Financially, Fresh Ego Kid Ltd presents a mixed picture. Current assets have significantly decreased by 76%, dropping to £53,000, while bank borrowings have increased by a staggering 220%, reaching £13,000. Cash reserves, however, have doubled to £38,000. The company’s creditors have also decreased by 37%, suggesting improved debt management. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The lack of an auditor mentioned suggests the company is exempt from an audit, relying on unaudited financial statements.

Overall, Fresh Ego Kid Ltd appears to be navigating a period of change. While the company’s e-commerce operations seem active and well-positioned, the financial data indicates some challenges. The increase in bank borrowings and decrease in current assets suggest a need for careful financial management, but the healthy cash reserves offer a buffer. It’s a company with a strong brand and a clear online focus, but its long-term success will depend on its ability to maintain profitability and manage its finances effectively.

Registered in England/Wales under the registration number 11080255, with a registered address at NW6 4EE, United Kingdom, London, 63 Fairfax Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.