Fresh & Exotic Online Ltd

Fresh And Exotic Online Ltd from Romford UK: small company, active status, founded 2 years ago, 1 employee, real address, 1 director, 1 owner, solo founder, e-commerce site, google rating 5.0 based on 79 reviews. Regular importer of cereal and milk-based food products (4 months imported).

Fresh & Exotic Online Ltd is a small, active e-commerce business based in Romford, UK. Established two years ago, the company operates with a single employee and is led by a solo founder who also serves as director and owner. It has a real registered address and maintains a perfect 5.0 Google rating from 79 reviews, indicating high customer satisfaction. The company regularly imports cereal and milk-based food products, with import activity spanning four months, the latest being November 2024.

The company's website showcases a wide range of Afro-Caribbean products, including drinks, snacks, groceries, and baking essentials. It emphasizes fast delivery, a large product selection (over 3,000 items), and 16 years of experience serving the Afro-Caribbean community. Customer testimonials highlight the quality of products and the excellent service. The site also features a loyalty program and actively promotes its products on social media platforms.

Financially, Fresh & Exotic Online Ltd presents a mixed picture. While the company has £1300 in equity, it's facing some challenges. Net current assets are negative at -£560, suggesting potential cash flow issues. Bank borrowings are minimal, but creditors have risen to £2100. Cash on hand is a modest £1500. The company's small size—meeting two of three criteria for a small company (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees)—allows for agility, but the negative net current assets are a cause for concern. The company is audit exempt, relying on unaudited financial statements.

The company's focus on importing and selling Afro-Caribbean products, coupled with its strong online presence, suggests a niche market strategy. However, the financial data indicates a need for careful cash flow management to ensure long-term sustainability.

Registered in England/Wales under the registration number 14514692, with a registered address at RM6 6NX, England, Romford, 96 High Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.