Freerein Equipment Limited

Freerein Equipment Limited is a small, active company based in Hereford, UK, founded just three years ago in 2021. It’s a solo-founded operation with a real registered address, a single director, and an e-commerce site selling equestrian equipment. The company operates in the wholesale of clothing and footwear, and the retail sale via mail order houses or via internet industries.

The website, Freerein Equipment, focuses on high-performance equestrian products, with ranges including SuperFit, Explorer, and Equiessentials. It emphasizes quality, durability, and a focus on rider experience, offering everything from riding gloves and socks to saddle bags and lip balm. The site highlights a 30-year legacy of experience filtered into its product range, and boasts free delivery and returns.

Financially, Freerein Equipment Limited is showing some concerning trends. Cash reserves have plummeted 98%, dropping to just £150, while bank borrowings have increased. Creditors have risen by 52%, and net losses deepened, leaving the company with a negative equity of -£14,000. Despite this, trade debtors have increased significantly, suggesting improved sales, and current assets have risen slightly to £22,000. The company meets the criteria for a small business, with turnover under £10.2m, assets under £5.1m, and zero employees reported. With no auditor mentioned, the financial statements are unaudited.

While the e-commerce site appears active and well-reviewed, the financials suggest the company is burning through cash. Whether this is typical startup turbulence or a longer-term challenge remains to be seen—but for now, Freerein Equipment Limited is betting on its niche market and high-quality products to turn the tide.

Registered in Wales under the registration number 13521715, with a registered address at HR3 5LJ, United Kingdom, Hereford, Fir Tree Cottage, Glasbury.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.