Freddy Store Limited

Freddy Store Limited is a small, holding company based in London, UK, with an active trading status. Founded two years ago in August 2022, the company employs four people and holds £406,368 in assets. It operates from a virtual address, registered at International House, and is managed by two directors and one owner. Freddy Store Limited runs an e-commerce site and regularly imports clothing and accessories made by knitting or crocheting, with 11 months of import activity recorded as of October 2024.

The company’s website, Freddy UK, showcases a wide range of jeans and trousers, emphasizing confidence and style. The site features new arrivals, bestsellers, and collections like WR.UP and N.O.W, catering to diverse tastes and body types. It also offers accessories, sale items, and a gift card option, providing a comprehensive shopping experience. The website's design is modern and visually appealing, with high-quality product images and clear calls to action.

Financially, Freddy Store Limited presents a mixed picture. Current assets have decreased by 23%, dropping to £410,000, while equity has plummeted by a staggering 940%, resulting in a negative balance of -£24,000. Bank borrowings have also increased by 1.5%, reaching £290,000, and cash reserves have fallen by 16%, leaving just £32,000. Creditors have decreased by 1.5%, and trade debtors have increased by 7.8%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the significant equity decline is concerning. As a small company, it is exempt from an audit, so the financial statements are unaudited.

The company’s reliance on imports and its online sales model suggest a focus on cost-effectiveness and customer convenience. However, the negative equity raises questions about its long-term financial sustainability. It’s possible the company is investing heavily in growth, but the sharp decline in equity warrants close monitoring.

Registered in England/Wales under the registration number 14272568, with a registered address at E1 6BD, United Kingdom, London, International House, 45-55 Commercial Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.