Flora & Curl Ltd

Flora & Curl Ltd, based in Birmingham, UK, is a small, active company founded eight years ago in 2016. With seven employees and £834,657 in assets, it’s a solo-founded operation run by two directors and one owner. The company is a regular importer of miscellaneous manufactured goods, with three months of import activity recorded, and a regular exporter of essential oils and perfumes, boasting 55 months of export activity.

The company’s website, floracurl.com, positions itself as a provider of natural botanical curly hair products. The site offers a wide range of products, from cleansers and conditioners to oils and stylers, all designed to cater to the specific needs of curly hair. The website emphasizes natural ingredients, a 30-day curl satisfaction guarantee, and buy-now-pay-later options via Klarna—hallmarks of a modern e-commerce business. The site also has a blog with helpful tips and advice on caring for curly hair, reinforcing its expertise in the field.

Financially, Flora & Curl Ltd shows a mixed picture. Net current assets have fallen by a significant 60%, dropping to just £67,000. Bank borrowings have surged by 220%, reaching £530,000, and cash reserves have plummeted 39%, falling to £64,000. Trade debtors have increased substantially by 370%, suggesting potential delays in customer payments. However, creditors have decreased by 18%, indicating better debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the decline in equity raises questions. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The sharp increase in bank borrowings and the decrease in cash reserves suggest the company may be burning through money. The rise in trade debtors could be a sign of financial strain, or simply a result of offering more credit to customers. The decrease in creditors, however, is a positive sign. Overall, Flora & Curl Ltd appears to be a growing company with potential, but it’s important to monitor its financial performance closely.

Registered in England/Wales under the registration number 10493194, with a registered address at B15 1TR, England, Birmingham, Apex House 3 Embassy Drive, Calthorpe Road, Edgbaston.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.