Fitzsi Ltd

  • Small
  • Active
  • 4 years
  • Virtual address
  • 1 director
  • 1 owner
  • Solo founder
  • E-commerce

Field of Operation

Wholesale of household goods (other than musical instruments) n.e.c.
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Retail sale via mail order houses or via Internet
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Website

Social media

Summary

Fitzsi Ltd from Birmingham UK: a small, active company founded four years ago, operates from a virtual address, and is led by a single director and owner, who also serves as the solo founder. The business runs an e-commerce site. It’s a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, and employees less than 50.

The company's website showcases a diverse range of products, from smart home gadgets and beauty essentials to fitness equipment and pet accessories. It offers a wide selection of items, catering to various customer needs and interests. The site features a user-friendly interface, allowing customers to easily browse and purchase products. It also includes a blog with helpful articles and tips. The website also offers international shipping, with a long list of countries supported.

However, a look at Fitzsi Ltd’s financials paints a concerning picture. Net assets have plummeted to -£8,300, and cash reserves are a meager £130. Bank borrowings are at £8,500, and creditors are also at £8,500. While the company has been around for four years, the lack of employees (zero reported) and the reliance on retained earnings suggest a very lean operation, possibly struggling to generate consistent profit. The accounts are unaudited and classified as “filleted,” meaning they’re simplified and exempt from a full audit – a common practice for small companies.

It’s possible the company is reinvesting heavily in its e-commerce platform or marketing efforts, which could explain the current losses. However, the significant drop in equity and the reliance on bank loans raise questions about its long-term financial viability. The virtual address also suggests a potentially low-cost operational setup, but it could also indicate a lack of physical presence and brand visibility.

Registered in England/Wales under the registration number 13183676, with a registered address at B3 1RL, United Kingdom, Birmingham, Suite 2a Blackthorn House, St. Pauls Square.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • Roberts Fitzroy
  • 4 years
  • 1
  • 75%+

Managers

  • Roberts Fitzroy
  • 4 years
Manager

Last reports

Download the last financial report
Download the last confirmation report
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Last news

  1. Confirmation statement made on 2025-02-20 with no updates
  2. Total exemption full accounts made up to 2024-02-29
  3. Confirmation statement made on 2024-02-20 with no updates

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