Ad Fitness Online Ltd
- Small
- Active
- 5 years
- Real address
- 2 directors
- 2 owners
- Regular importer
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Social media
Phones
Summary
Ad Fitness Online Ltd, based in Wembley, UK, is a small, active company founded four years ago in May 2020. It’s a private limited company with a real registered address and two directors and owners, Halai Alka Rupesh and Hirani Daksha Karsan. The business focuses on retail sale of sports goods, fishing gear, camping goods, boats and bicycles. It's also a regular importer, primarily of toys, games, and sports equipment, with five months of import activity recorded.
The company’s website highlights a personalized fitness package, including consultancy, bespoke programs, nutrition coaching, and online training. It offers an e-book and emphasizes tailored plans to meet individual fitness needs, whether it's weight loss, muscle building, or general well-being. The site showcases testimonials from satisfied clients, praising the trainer's professionalism, clear instructions, and motivating approach.
Financially, Ad Fitness Online Ltd presents a mixed picture. Cash bank on hand increased by 49%, reaching £16,000, while creditors decreased by 13%, settling at £13,000. However, net current assets and liabilities dramatically improved, shifting from a negative £3,600 to a positive £3,700—a significant turnaround. Equity, however, increased by 260%, reaching £4,400. Plant and machinery decreased by 25%, settling at £680. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The accounts are unaudited, and no auditor is mentioned.
Overall, Ad Fitness Online Ltd seems to be stabilizing after a period of change. The improvements in cash flow and net assets suggest better financial management, but the company still has a lot of work to do to ensure long-term sustainability.
Registered in England/Wales under the registration number 12615785, with a registered address at HA9 8TP, England, Wembley, 4 Lulworth Avenue, Lulworth Avenue.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Individual
- 5 years
- 1
- 25%+
-
Resident of United Kingdom
-
Individual
- 5 years
- 1
- 25%+
-
Resident of United Kingdom
Managers
-
Individual
- 5 years
- 3
-
Resident of United Kingdom
-
Individual
- 5 years
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted one year ago.
Last news
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Total exemption full accounts made up to 2024-05-31Download 9 pages pdf report
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Confirmation statement made on 2024-05-20 with no updatesDownload 3 pages pdf report
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Total exemption full accounts made up to 2023-05-31Download 9 pages pdf report
Importer profile by HS codes
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Last imported products
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