First Choice Motors U.k Ltd

First Choice Motors U.k Ltd from Ilford, UK, is a small, active company founded six years ago. With three employees and a virtual address, it’s managed by one director and one owner, boasting a respectable Google rating of 4.0 from 229 reviews. The company operates as an irregular importer of vehicles, parts, and accessories (excluding trains and trams), with just one month of imports recorded as of November 2022.

The company’s website showcases a dealership specializing in used cars, particularly high-end models like McLarens, Porsches, and BMWs. It operates from a showroom in Ealing, London, and emphasizes customer service, competitive pricing, and financing options. The website also highlights a service and repair department, and a team of “highly knowledgeable” staff. It’s clear they’re aiming to project an image of a premium used car dealership.

Financially, First Choice Motors U.k Ltd presents a mixed picture. While turnover remains undisclosed, assets have decreased significantly, dropping 73% to just £16,000. Bank borrowings have increased dramatically, jumping 2,400% to £29,000, and cash reserves have fallen 30% to £28,000. Creditors, however, have decreased by 18%, suggesting some improvement in debt management. The company’s small size (meeting two of three conditions for being small) allows for agility, but the sharp decline in equity raises concerns. No auditor is mentioned, likely due to exemption as a small company.

The company's irregular import activity and reliance on a virtual address—shared by forty-six other companies—suggests a lean operation. While the website projects a professional image, the financial data reveals strain. Whether First Choice Motors U.k Ltd can navigate these challenges and maintain its reputation remains to be seen.

Registered in England/Wales under the registration number 11963848, with a registered address at IG1 3AD, England, Ilford, 37 York Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.