Firetoys Limited

Firetoys Ltd, based in Shoreham-by-Sea, UK, is a small, active company established 22 years ago. With 19 employees and £632,208 in assets, it's a well-established player in the UK market. The company, run by three directors and two owners, operates a thriving e-commerce site and enjoys a perfect 5.0 Google rating from 55 reviews. Firetoys regularly imports and exports toys, games, and sports equipment, with a history of 193 months of imports and 128 months of exports.

The company’s website showcases a wide range of products, from aerial hoops and silks to juggling equipment and fire poi. It caters to both beginners and experienced performers, with detailed product descriptions, instructional videos, and a blog offering rigging advice. Firetoys also partners with brands like LED Collections, offering a curated selection of glow poi, LED diabolo, and other illuminated props. It's clear they’re aiming for a niche market of aerialists, jugglers, and performers seeking quality equipment and expert guidance.

Financially, Firetoys Ltd’s recent performance presents a mixed picture. While current assets have decreased by 44% to £630,000, bank borrowings have surged by 200% to £64,000, and cash reserves have fallen by a significant margin. Creditors also decreased, suggesting better debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in equity—a 39% drop to £350,000—raises questions about its long-term financial health. No auditor is mentioned, which is typical for a small, exempt company.

Overall, Firetoys Ltd seems to be navigating a period of change. While its online presence and product range are strong, the recent financial trends suggest it's facing some challenges—though it’s likely these are typical for a growing business.

Registered in England/Wales under the registration number 04621720, with a registered address at BN43 5HZ, England, Shoreham-By-Sea, Unit 1 Harbour Trading Estate, Harbour Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.