Firestar Toys Ltd

Firestar Toys Ltd from Stanmore UK: a small, active company founded nineteen years ago, employs eighteen people, and holds £500,558 in assets. It’s a solo-founded venture with a virtual address, managed by one director and owner. The company operates an e-commerce site and enjoys a stellar 5.0 Google rating based on forty-three reviews. It's a regular importer of toys, games, and sports equipment (sixty-two months) and an irregular exporter (just two months).

The company’s website showcases a wide range of custom LEGO minifigures, parts, and display solutions. It’s a vibrant online marketplace catering to LEGO enthusiasts, offering personalized items and custom-built mini sets. The site is well-designed and features a blog, newsletters, and social media links, indicating a focus on community engagement.

Financially, Firestar Toys Ltd presents a mixed picture. Current assets have decreased by 38%, falling to £500,000, while net assets have dropped significantly by 41%, settling at £370,000. Bank borrowings have decreased by 48%, reaching £11,000, and cash reserves have increased by 34%, reaching £190,000. Creditors have decreased by 60%, suggesting improved debt management. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the equity decline is concerning. No auditor is mentioned, so the figures are unaudited.

The company’s financial performance suggests it’s facing some challenges, although it maintains a strong online presence and positive customer reviews. The decrease in net assets, despite increased cash reserves, could be due to increased inventory or investments in the business. It's unclear if the decrease in bank borrowings is a positive sign of reduced debt or a consequence of tighter cash flow.

Registered in England/Wales under the registration number 05600428, with a registered address at HA7 1JS, England, Stanmore, Devonshire House, 582 Honeypot Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.