Fireside X Ltd

Fireside X Ltd from Bath, UK, is a small, active company founded nine years ago. With £14,673 in assets and a real address, it’s a solo-founder operation managed by a single director and owner. The company runs an e-commerce site specializing in fireplaces, fires, and related accessories. Its website showcases a wide range of products, from gas and electric fires to fireplace packages and media walls, catering to diverse tastes and budgets. The site even offers installation services, highlighting its commitment to providing a complete solution for customers.

The website, Direct Fireplaces, is well-organized and user-friendly, featuring detailed product descriptions, high-quality images, and helpful buying guides. It also boasts a blog with articles on fireplace trends, safety tips, and maintenance advice—a nice touch that demonstrates expertise and builds trust. The company’s focus on fireplaces and related products is clear, and the website effectively communicates its value proposition: providing quality products, expert advice, and convenient online shopping.

Financially, Fireside X Ltd presents a mixed picture. While current assets increased by a modest 15% to £15,000, net assets declined by a significant 21% to -£42,000. Bank borrowings decreased by a substantial 61%, reaching £2,700, and cash reserves fell 55% to just £86. Trade creditors increased by 25%, suggesting a reliance on credit from suppliers. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the negative equity is a concern. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

It’s clear that Fireside X Ltd is navigating a challenging financial landscape. The company’s focus on a niche market—fireplaces—and its well-designed website are strengths, but the negative equity suggests it’s burning through money. Whether the company can turn things around and sustain its operations remains to be seen.

Registered in England/Wales under the registration number 09553752, with a registered address at BA2 0HB, England, Bath, Banes, 47 Southlands Drive, Timsbury.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.