Fire Maestro Ltd

Fire Maestro Ltd, based in London, UK, is a small, active company established three years ago. With a single employee and £8,920 in assets, it operates from a virtual address shared by many other businesses, and is led by one director and owner. The company runs an e-commerce site specializing in outdoor smokeless fire pits and grill accessories.

The website, Fire Maestro, showcases a range of products including the Backyard Pro and Maestro Smokeless Fire Pits, along with accessories like Asado-style grills and fire posts. It emphasizes clean burning, wood-burning options, and offers free shipping within the London M25 area. The site also features a blog with content on fire pit history, benefits, and cooking techniques, aiming to educate and engage customers. It’s clear the company is focused on a specific niche, offering premium products and building a brand around the science and tradition of outdoor fire.

Financially, Fire Maestro Ltd presents a mixed picture. While current assets increased slightly to £8,900, net assets decreased significantly to -£3,300, indicating accumulated losses. Cash reserves saw a dramatic increase, jumping 8000% to £1,000—a positive sign. Creditors rose by 32%, and loans from directors remained stable. The company’s small size (meeting two of three criteria for a small company) allows for flexibility, but the negative equity raises questions about its long-term viability. No auditor is mentioned, as the company is exempt.

The sudden increase in cash reserves is interesting—perhaps a successful sales period or a one-off investment. However, the negative equity suggests the company is burning through money faster than it’s bringing it in. It’s a story of potential and challenges, a small business navigating the complexities of e-commerce and hoping to build a sustainable brand around its unique product offering.

Registered in England/Wales under the registration number 13854050, with a registered address at EC2A 4NE, United Kingdom, London, England, 86-90 Paul Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.