Firdirect Ltd

Firdirect Ltd from Birmingham UK is a small, active company founded 13 years ago. It employs just one person and holds £46,837 in assets. With a real address and a single director and owner, it currently has a low Google rating of 1.0 based on just one review. The company operates in the retail sale via mail order houses or via internet industries.

The company's website, firstdirect.com, is a fully-fledged online banking platform. It offers a wide range of services, from current accounts and mortgages to loans and savings accounts. The site is heavily focused on digital banking, with features like mobile app access, paym, Apple Pay, Google Pay, and Samsung Pay. The website is clearly designed for a modern, tech-savvy customer base. There's a lot of content aimed at helping customers manage their finances, including budgeting tools, calculators, and information on fraud prevention. It also has a section dedicated to helping customers dealing with the rising cost of living.

Financially, Firdirect Ltd's recent report shows some concerning trends. Accumulated depreciation has remained the same, but bank borrowings have completely disappeared, which is a big change. Cash reserves have fallen by a significant 65%, and current assets have also decreased, dropping by 63%. Creditors are down, which is good, but overall net assets have increased, which is a positive. It's a small company, meeting two of the three criteria for being considered small, and has no auditor mentioned.

While the online banking platform appears robust and well-maintained, the underlying company's financial health is a bit shaky. The decrease in cash reserves and assets suggests that the company may be burning through money, but the increase in net assets could be due to other factors.

Registered in England/Wales under the registration number 07846145, with a registered address at B42 1DD, England, Birmingham, Unit 16 Baltimore Trading Estate, Baltimore Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.