Fight Or Perish Limited

Fight Or Perish Limited, based in Bridgend, UK, is a small, active company founded just three years ago in 2021. With £10,792 in assets and a real registered address, it’s a lean operation employing just two people and overseen by two directors and owners. The company operates in the retail sale via mail order houses or via internet industries, selling branded apparel and accessories. Its website showcases a range of products, including t-shirts, sweatshirts, and hoodies, alongside custom project options and collaborations with organizations like the British Bodyguard Association. A key element of their offering is a partnership with Level Peaks, featuring the St Michael Patron Saint of Paratroopers design.

The website highlights a focus on quality and British craftsmanship, with a strong emphasis on military heritage and a commitment to supporting the charity SUPPORT OUR PARAS. Products are sold directly through their online store, and the site features a blog, size chart, and clear refund/return policies—typical of a modern e-commerce business.

Financially, Fight Or Perish Limited presents a mixed picture. While cash bank on hand increased by 80% to £3,700, creditors jumped significantly by 180% to £10,000. Raw materials also increased by 180% to £5,500, suggesting a buildup of inventory. Net assets, however, only grew slightly by 94% to £820, and trade debtors rose to £1,600. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the increase in debt and inventory could signal a need for careful cash flow management. The accounts are unaudited, a common exemption for small companies, so the figures rely on director-reported data.

Overall, Fight Or Perish Limited appears to be a growing, albeit small, e-commerce business. The focus on niche branding and military-inspired designs seems to be resonating with customers, but the company will need to manage its finances carefully to ensure sustainable growth.

Registered in England/Wales under the registration number 13644350, with a registered address at CF32 0TB, Wales, Bridgend, 5 Heol Yr Ysgol, St. Brides Major.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.