Fidelity Store Ltd

Fidelity Store Ltd is a small, active company based in Derby, UK, founded seven years ago in 2017. With £211,673 in assets and a real address, it operates as an e-commerce site, selling watches, jewellery, and other accessories. The company has two directors and one owner, who also serves as the solo founder. It’s a tight-knit operation, with a focus on offering top brands at rock-bottom prices.

The company’s website showcases a wide range of products, from luxury watches to children's toys, with a particular emphasis on watches for both men and women. It offers free UK shipping and cheap worldwide delivery, and highlights its commitment to customer support. The site’s design is clean and easy to navigate, with a focus on showcasing product images and offering competitive pricing. It seems to be doing a good job of attracting customers, with a large selection of products and a focus on offering deals and sales.

Financially, Fidelity Store Ltd shows a mixed picture. Cash bank on hand increased significantly by 320%, reaching £24,000, a positive sign of improved liquidity. However, creditors increased by 21%, reaching £190,000, suggesting a reliance on short-term borrowing. Trade debtors also rose considerably, by 260%, reaching £8,900, which could indicate difficulties in collecting payments. Net assets increased by 43%, reaching £26,000, but the company’s small size (meeting two of three conditions for being a small company) means it’s likely to be vulnerable to economic fluctuations. The accounts are unaudited, as is common for small companies.

Overall, Fidelity Store Ltd appears to be a growing e-commerce business with a solid product offering. However, the increase in debt and the reliance on short-term borrowing are potential concerns that the company will need to address to ensure its long-term financial health.

Registered in England/Wales under the registration number 10921274, with a registered address at DE73 5SH, United Kingdom, Derby, 39b West Avenue South, Chellaston.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.