Fashion Eyewear Limited

Fashion Eyewear Limited is a small holding company based in London, UK, with an active status. Founded sixteen years ago in 2009, the company employs thirty people and holds assets valued at £3,515,408. It operates from a real address and is overseen by two directors and one owner. The company regularly imports and exports optical and medical tools and devices, with nineteen months of import activity and eighteen months of export activity recorded.

The company’s website showcases a wide range of designer glasses, sunglasses, and prescription lenses, catering to both men and women. It operates an extensive e-commerce platform, offering a virtual try-on feature and a variety of lens options, including photochromic and blue light lenses. The site also highlights a trade-in program and a focus on authenticity, with a dedicated section for preloved eyewear. It appears to be a fully functioning online retailer, with a strong emphasis on brand partnerships and customer service.

Financially, Fashion Eyewear Limited presents a mixed picture. Current assets increased by 20%, reaching £3,500,000, while net assets decreased by 25%, falling to -£4,000,000. Bank borrowings decreased by -36%, dropping to £310,000, and cash reserves declined by -73%, settling at £50,000. Trade creditors increased by 23%, reaching £2,200,000, and trade debtors increased by 23%, reaching £210,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity raises concerns. There's no auditor mentioned, which is typical for a small company.

The company’s focus on high-end brands and online sales suggests a strategy of premium pricing and convenience. However, the negative equity and declining cash reserves indicate potential financial pressures. It’s possible the company is investing heavily in its online platform and marketing efforts, but the long-term sustainability of this approach remains to be seen.

Registered in England/Wales under the registration number 06792249, with a registered address at W4 1PR, England, London, 150 Chiswick High Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.