Fashercise Retail Limited

Fashercise Retail Limited, based in Esher, UK, is a small, holding company with an active status. Established eleven years ago in 2014, the company employs just one person and holds £158,179 in assets. It operates from a real address and is overseen by one director and two owners. The business runs an e-commerce site and irregularly imports clothing and accessories (not knitted or crocheted), with the last import activity occurring two months ago in February 2020.

The company’s website, Fashercise, focuses on activewear for the stylishly fit, offering a curated selection of brands like Varley, Adidas by Stella McCartney, and Good American. It caters to a range of activities, from yoga and running to tennis and golf, and offers a variety of products, including leggings, sports bras, shoes, and accessories. The site emphasizes worldwide shipping and free UK returns, and features a newsletter signup for 10% off the first order. It also highlights sustainability initiatives and brand partnerships.

Financially, Fashercise Retail Limited presents a mixed picture. Accumulated depreciation for computer equipment increased by 45%, while plant machinery remained steady. Amounts owed to directors rose significantly, by 18%, and bank borrowings increased, though cash reserves saw a healthy 230% jump. Creditors decreased by a substantial 46%, suggesting improved debt management. Net assets, however, declined by 2.7% to -£400,000. The company meets the criteria for a small company, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. No auditor is mentioned, which is typical for companies of this size.

The increase in depreciation and decrease in net assets suggest the company may be investing in its equipment, but also facing challenges in building equity. The rise in cash reserves, however, indicates a positive cash flow situation. The company’s reliance on e-commerce and its focus on niche activewear brands position it for potential growth, but ongoing financial monitoring will be important.

Registered in England/Wales under the registration number 08851036, with a registered address at KT10 9RT, England, Esher, Surrey, 6a High Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.