Farai London Ltd

Farai London Ltd is a small, active company based in London, UK, founded four years ago in 2020. With five employees and £188,028 in assets, it operates from a virtual address – twenty-six companies share the same location, which is a little unusual. The business is run by a solo founder, a director, and an owner, Msengi Mary-ann Tafadzwa. It has a vibrant e-commerce site, Farai London, selling women's wear, and focuses on importing and exporting clothing and accessories that aren’t knitted or crocheted. The company has been importing regularly for fifteen months, with the last import occurring in July 2023, and exporting irregularly for two months, with the last export in August 2023.

The Farai London website showcases a range of dresses, coords, and separates, with a focus on maxi dresses and bold colors. It’s clearly aimed at a fashion-conscious audience, offering worldwide express shipping and a holiday sale with up to 40% off. The site’s design is modern and visually appealing, emphasizing the brand’s focus on vibrant, eye-catching styles. It’s a well-presented online store, and the site is very active.

Financially, Farai London Ltd presents a mixed picture. Creditors have increased significantly, rising by 130% to £180,000, while debtors have exploded, jumping 1200% to £88,000. This suggests the company may be extending credit to customers or struggling to collect payments. Equity, however, has taken a hit, dropping 110% to -£4,700, a worrying trend. Cash reserves remain steady at £99,000, but net current assets have fallen by 68% to £9,900. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it’s likely exempt from an audit, and the financial statements are unaudited. It's a bit concerning that equity is negative.

Registered in England/Wales under the registration number 12690130, with a registered address at W12 8LE, England, London, 32 (Basement) Woodstock Grove.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.