Fair Tradez Limited

Fair Tradez Limited is a small, active company based in Walsall, UK, founded two years ago in April 2023. It's a solo-founded operation with one director and owner, Mohammed Asim, and holds a real registered address. The company operates in the retail sale via mail order houses or via internet industries. Officially, it has one owner or PSCs, and no number of employees published.

The company’s website, Fair Tradez, appears to be entirely dedicated to e-commerce. It’s a straightforward online store selling a range of products, though the exact nature of these products isn’s immediately clear. The site is simple and functional, suggesting a focus on sales rather than elaborate marketing. It’s a standard setup for a small online retailer, with clear product categories and a checkout process.

Financially, Fair Tradez Limited presents a concerning picture. Net assets are currently at a negative £1,400, indicating the company is technically in debt. Cash reserves are minimal at just £500, and bank borrowings remain steady at £1,500. While creditors are also steady at £1,900, the lack of positive equity is a red flag. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it’s exempt from a full audit, so the figures rely on unaudited director-reported data. It’s also worth noting that the company’s accounting standards applied are Small Entities.

The lack of growth in key financial metrics, coupled with the negative equity, suggests Fair Tradez Limited is struggling to generate sustainable profits. While it's possible this is a temporary setback, the current trajectory is worrying. The company’s reliance on online sales makes it vulnerable to competition and changing consumer trends, and it’s clear that it needs to find a way to improve its financial performance.

Registered in England/Wales under the registration number 14800073, with a registered address at WS5 4RJ, United Kingdom, Walsall, West Midlands, 5 Rosehip Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.