Ezup Direct Ltd

Ezup Direct Ltd, based in Aylesbury, UK, is a small, active company established three years ago. With a single employee and £33,398 in assets, it operates as an e-commerce site specializing in pop-up shelters, gazebos, and related accessories. The company, with two directors and two owners (Lansdell Maxine and Lodge Christian John), is registered at a real address and serves as the official UK stockist for EZ UP products.

The website showcases a wide range of shelters, from professional-grade Vantage and Eclipse models to recreational Ambassador and camping options. It also offers custom graphics and accessories, catering to both commercial and leisure customers. The site’s design is clean and user-friendly, with clear product categories and a focus on ease of ordering.

Financially, Ezup Direct Ltd presents a mixed picture. While current assets remain relatively stable at around £33,000, net assets have taken a significant hit, plummeting to -£7,400. This is largely due to a substantial increase in other creditors, jumping to £17,000. Cash bank on hand has also decreased by 72%, leaving only £1,200. Trade debtors have risen by 19%, suggesting a possible delay in customer payments. Loans from directors have also reversed, going from a negative balance to £220. The company’s small size (meeting two of three criteria for a small company) helps it remain nimble, but the decline in equity raises concerns. The accounts are unaudited and prepared as filleted accounts, meaning they’re not subject to the same level of scrutiny as full accounts.

The sharp drop in equity, coupled with increased creditors, suggests Ezup Direct Ltd may be burning through cash. However, the continued activity on the website and the strong brand association with EZ UP indicate a potential for recovery—though careful financial management will be essential.

Registered in England/Wales under the registration number 14035558, with a registered address at HP19 7AE, England, Aylesbury, 11 Spruce Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.