Eternity Jewellery Limited

Eternity Jewellery Ltd, based in London, UK, is a small, active company established 26 years ago. With just two employees and £1,633,101 in assets, it operates as a real address e-commerce site managed by a single director—though no owners are officially listed. The company regularly imports art and antiques (6 months) and exports jewelry, precious stones, and metals (51 months).

The website, Eternity The Jewellers, presents a curated selection of gold, silver, and diamond jewelry and watches, alongside a range of high-street brands like Boss, Armani Exchange, and Citizen. It emphasizes discounted prices, direct sourcing from manufacturers, and a unique concept combining online retail with a physical showroom. The site also highlights a partnership with Klarna for buy-now-pay-later options and offers free UK delivery on orders over £49. It’s a family-run business founded in January 1999, aiming to provide outstanding customer service.

Financially, Eternity Jewellery Ltd shows some concerning trends. Creditors have decreased by 17%, but bank borrowings have increased significantly. Cash bank on hand has improved by 4.2%. While investments have decreased by 5%, other debtors have increased by 55%. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The accounts are unaudited, and no auditor is mentioned. It’s a bit unclear why the company’s equity has remained constant.

Overall, Eternity Jewellery Ltd appears to be navigating a period of change. While the e-commerce site seems well-managed and customer-focused, the financial data suggests a need for careful monitoring—and perhaps a bit more cash on hand.

Registered in England/Wales under the registration number 03731906, with a registered address at EC1N 8RU, United Kingdom, London, 5 Hatton Place.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.