Ellie Ellie Ltd
- Small
- Holding
- Active
- 12 years
- 10 employees
- £178,488 (assets)
- Real address
- 2 directors
- 1 owner
- Regular importer
- E-commerce
- Rating 5.0 (48)
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Phones
Summary
Ellie Ellie Ltd from Pershore UK: a small company, holding company, active status, founded 12 years ago, employs 10 people, and holds £178,488 in assets. It operates from a real address and is managed by two directors and one owner, running an e-commerce site with a stellar 5.0 Google rating from 48 reviews. The company regularly imports paper and paperboard products, with the last import operation occurring in December 2024.
Ellie Ellie Ltd specializes in crafting handmade gifts and jewellery, with a particular focus on personalized items. Its website showcases a wide range of products, from engraved keyrings to custom-printed t-shirts, catering to diverse gifting needs. The site is well-organized, allowing customers to browse by recipient, occasion, or age, and even offers a coin collection featuring vintage British coins. A currency converter is also available, supporting international customers. The site’s design is vibrant and features a “Spring Sale” banner, promoting discounted items.
Financially, Ellie Ellie Ltd presents a mixed picture. While cash reserves remained relatively stable at £42,000, current assets decreased by 33% to £180,000. Debtor values have fallen significantly, by 50%, which could indicate improved collection rates or a reduction in credit sales. However, accrued liabilities have increased, by 79%, suggesting rising operational costs. The company’s small size—meeting two of three criteria for being a small company—allows for flexibility, but the decline in equity, dropping 44% to £130,000, is a concern. The average number of employees has also decreased, from 10 to 6. No auditor is mentioned, likely due to the company’s small size and exemption from an audit.
Overall, Ellie Ellie Ltd appears to be a well-regarded e-commerce business with a strong brand identity, but the financial data suggests it’s navigating some challenges. The company’s focus on personalized gifts and its commitment to British craftsmanship may help it weather the storm, but continued monitoring of its financial performance is warranted.
Registered in England/Wales under the registration number 08163418, with a registered address at WR10 2JH, England, Pershore, Worcestershire, Unit B, (Marshalls Of Evesham Transport Site) Pershore Airfield, Long Lane, Throckmorton.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Corporate
- 3 years
- 2
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- 3 years
- 5
-
Resident of United Kingdom
-
Individual
- 3 years
- 4
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted ten months ago.
Last news
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Total exemption full accounts made up to 2024-01-31Download 8 pages pdf report
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Confirmation statement made on 2024-07-31 with updatesDownload 4 pages pdf report
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Confirmation statement made on 2023-07-31 with updatesDownload 4 pages pdf report
Importer profile by HS codes
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Last imported products
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FAQ about Ellie Ellie Ltd
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