Elite Bedding Wholesale Ltd

Elite Bedding Wholesale Ltd, based in Birmingham, UK, is a small, active company founded two years ago in December 2022. With £35,095 in assets and a real registered address, it’s a solo-founded operation run by a single director and owner, Asmaa Ahmad. The business operates as a regular importer, with its top import category being Various textile products, sets, used clothing, and rags, totaling 13 months of imports, the latest being February 2025. The company’s website describes it as a wholesale provider of high-quality bedding, rugs, curtains, and other home essentials, offered at unbeatable rates.

The company’s website, Elite Bedding Wholesale, highlights a range of products, from rugs and bedding to curtains and blankets, emphasizing quality and style. It has a contact form and address listed, and even a phone number. The site’s focus on competitive pricing and diverse product offerings suggests an effort to appeal to a broad range of customers in the wholesale market. The company’s name is also used for a London LTD subsidiary.

Financially, Elite Bedding Wholesale Ltd presents a mixed picture. Current assets remain steady at £35,000, while net assets are negative at -£1,200. Cash bank on hand is a respectable £45,000, but debtors are a concerning -£10,000, suggesting outstanding payments owed to the company. Creditors are also at £36,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the negative equity raises questions. As a small company, it’s exempt from an audit, and the figures are unaudited.

While the company’s website suggests a focus on wholesale distribution, the negative equity and outstanding debtors hint at potential financial strain. Whether it can maintain its import operations and grow its customer base remains to be seen—but for now, Elite Bedding Wholesale Ltd is betting on its product range and wholesale pricing to navigate the competitive market.

Registered in England/Wales under the registration number 14561682, with a registered address at B20 2QQ, England, Birmingham, 269 Wellington Road, Handsworth.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.