El Naturel Limited

El Naturel Ltd from Luton, UK, is a small, family-run business that’s been active for 16 years. With 16 employees and £492,709 in assets, it operates from a real address and is overseen by three directors and two owners. The company, founded in 2008, has a 5.0 Google rating based on eight reviews and runs an e-commerce site. It’s a regular importer of paper and paperboard products, with 55 months of import activity recorded, the latest in January 2025.

The website, UK Gift Store Online, showcases a wide range of personalised gifts, from photo albums and frames to champagne glasses and keepsake boxes. The site caters to various occasions, including weddings, birthdays, and anniversaries, with a focus on bespoke and unique items. It’s clear the company is heavily invested in online retail, with a blog section offering gift-giving advice and highlighting new products.

Financially, El Naturel Ltd shows some concerning trends. While cash bank on hand increased by 30% to £310,000, net assets declined by 23% to £140,000. Creditors have surged by 52%, reaching £410,000, and other creditors have more than doubled, rising to £170,000. Trade debtors, however, have remained relatively stable. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain nimble, but the increase in debt and decrease in equity suggests potential financial strain. The company’s average number of employees increased by 25% to 20, which could be a sign of growth or increased operational costs. With no auditor mentioned, the financial statements are unaudited.

Overall, El Naturel Ltd appears to be a well-regarded online retailer with a strong customer base, but the financial data indicates a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 06660129, with a registered address at LU3 4BA, Luton, Bedfordshire, 33 Spayne Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.