Ek Affinity Ltd

Ek Affinity Ltd, based in Hillingdon, UK, is a small, active company founded four years ago. It operates from a real address and is led by a solo founder who also serves as its director and owner. The company runs an e-commerce site, focusing on retail sales via the internet.

The website showcases a wide range of products, from household cleaning supplies and pet products to car accessories and furniture. It appears to be a general merchandise retailer, offering a diverse catalog with a focus on value and convenience. The site prominently features cleaning bundles and offers free shipping on all orders, suggesting a strategy to attract and retain customers. The website has a clean design and easy-to-navigate layout, with clear product descriptions and images.

Financially, Ek Affinity Ltd presents a mixed picture. Cash bank on hand has significantly decreased by 89%, dropping to just £930, while creditors have more than doubled to £74,000. Loans from directors have also increased substantially, reaching £43,000. Equity has plummeted by 170%, resulting in net assets of -£73,000. Although property, plant, and equipment decreased by 33%, depreciation charges remained constant. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. No auditor is mentioned, which is common for small, exempt companies.

The sharp decline in cash and equity, alongside the increase in debt, suggests the company may be burning through money. However, the increase in creditors could also indicate growth and expanding operations. The lack of employees points to a lean, potentially owner-operated business. The accounts are unaudited, so the figures rely on director-reported data.

Registered in England/Wales under the registration number 12714833, with a registered address at UB10 9NA, United Kingdom, Hillingdon, Flat 7 Madison Court, 4 Hercies Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.