Dy Nutrition Global Ltd

Dy Nutrition Global Ltd, based in Birmingham, UK, is a small, active company founded six years ago in 2019. With eight employees and £876,952 in assets, it operates from a real address and is managed by one director and owner. The company is irregular importer and exporter of furniture, lighting, and prefabricated buildings, with limited activity recorded in 2021 and 2022.

The company’s website, dy-nutrition.com, reveals a different story: a thriving e-commerce business selling supplements and gym apparel under the brand Dorian Yates Nutrition. The site boasts a wide range of products, from protein powders and creatine to training belts and apparel, catering to fitness enthusiasts and bodybuilders. It prominently features Dorian Yates, the six-time Mr. Olympia, as the brand’s founder and face, emphasizing quality, performance, and a focus on muscle strength and recovery. The website also includes a podcast, “Shadow Talk,” and a blog with articles and advice on training and nutrition.

Financially, Dy Nutrition Global Ltd presents a mixed picture. While net assets increased by 2000%, reaching £350,000, cash reserves decreased by 67%, dropping to £23,000. Bank borrowings surged by 450%, reaching £55,000, and trade debtors ballooned by 580%, suggesting a reliance on customer payments. Creditors increased by 130%, and other creditors rose significantly. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it maintain agility, but the increased debt levels warrant attention. The accounts are unaudited, reflecting its status as a small company exempt from an audit.

Overall, Dy Nutrition Global Ltd appears to be a growing e-commerce business leveraging the popularity of its founder. However, the increased debt levels and reliance on customer payments suggest it's burning through money. It's a risky strategy, but one that could pay off if the brand continues to resonate with its target audience.

Registered in England/Wales under the registration number 11882170, with a registered address at B18 4QF, England, Birmingham, Unit 20 Great Western Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.