Durant Cricket Limited

Durant Cricket Ltd, based in Leicester, UK, is a small, active company established 17 years ago. With 11 employees and £686,513 in assets, it operates from a virtual address – a detail worth noting as 116 companies are registered at the same location. The business is led by two directors and a solo founder, with a single owner reported. It’s a company that’s been around for a while, but it seems to be facing some challenges.

Durant Cricket specialises in the wholesale trade of toys, games, and sports equipment. While it regularly exports these items (17 months of activity, the latest in September 2024), its import activity is sporadic, with just two months of imports recorded in the past year. The company’s website showcases a comprehensive range of cricket equipment and services, from indoor cricket nets to mobile wicket covers and even ECB-approved surfaces. It’s clear they cater to clubs, schools, and professional teams, offering manufacturing, installation, and even refurbishment services. They even have a partnership with The Cricketer, which is a nice touch.

Financially, Durant Cricket Ltd presents a mixed picture. While net assets increased by 43%, reaching £550,000, cash reserves only grew slightly to £170,000. Bank borrowings, however, decreased significantly by 38%, dropping to £110,000 – a positive sign. Creditors also decreased, suggesting better management of short-term liabilities. The company's size – meeting two of three conditions for being classified as small (turnover under £10.2m, assets under £5.1m, fewer than 50 employees) – allows for flexibility, but the depreciation of plant machinery has been a concern. The company’s assets have increased, but the decrease in trade debtors is a bit worrying. As a small company, it’s likely exempt from an external audit, so the figures are unaudited.

Despite the growth in net assets, the decrease in cash reserves is something to watch. It's possible that increased investment in inventory or expansion efforts are driving this trend. Overall, Durant Cricket Ltd seems to be navigating a competitive market, relying on its expertise and customer service to maintain its position.

Registered in England/Wales under the registration number 06384958, with a registered address at LE19 1RJ, United Kingdom, Leicester, Leicestershire, 2 Merus Court, Meridian Business Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.