Downward Frog Ltd

Downward Frog Ltd is a small, family-run e-commerce business based in London, UK. Founded four years ago in 2020, the company is active and employs just two people. With £10,585 in assets and a real address at 36 Sansom Street, it’s a modest operation run by two directors and owners, April Louise Mepham and Rebecca May Mepham. The business specializes in yoga mats, offering a range of designs and sizes via its website, Downward Frog Printed Yoga Mats. The website highlights eco-friendly materials, vegan suede microfibre tops, and travel-friendly options, catering to a health-conscious market.

Downward Frog Ltd operates in the retail sale via mail order houses or via internet industries, offering a variety of yoga mats with unique designs. The website showcases a range of products, including thick, travel, and kids’ yoga mats, as well as travel mats with various patterns. The company emphasizes quality, grip, and portability, appealing to both seasoned yogis and beginners. They even offer mats specifically designed for children.

Financially, Downward Frog Ltd has experienced some shifts. Net assets have fallen significantly, dropping by 64% to just £450, and cash reserves have also declined. Trade debtors have increased, suggesting delayed customer payments. However, creditors have decreased, indicating improved debt management. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The accounts are unaudited and prepared under FRS 102, and there's no auditor mentioned. While the e-commerce site appears active and offers a unique product line, the financial results suggest the business is facing some challenges—but it’s still holding on.

Registered in England/Wales under the registration number 12737546, with a registered address at SE5 7RE, England, London, 36 Sansom Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.