Donkey Sports Merchandise Ltd

Donkey Sports Merchandise Ltd, based in Kings Langley, UK, is a small, family-run holding company with an active status. Founded two years ago in November 2022, the company employs eight people and holds £780,675 in assets. It operates from a real address and is overseen by two directors and three owners. The company has a Google rating of 3.0 based on two reviews and regularly imports clothing and accessories made by knitting or crocheting, with 10 months of import activity recorded.

The company specializes in all things football, acting as exclusive global license holders for cult football brands MEYBA and PONY Retro, dealing with the globe’s biggest football clubs. It also undertakes unbranded commissions under its DONKEY BESPOKE label. The website highlights expertise in design, manufacturing, logistics, and marketing, offering a comprehensive service for clubs. The company’s team consists of specialists in each area, passionate about football and committed to providing the best possible experience for customers.

Financially, Donkey Sports Merchandise Ltd presents a mixed picture. While current assets remain steady at £780,000, net assets have plummeted to -£400,000, a significant decline. Bank borrowings are steady at £16,000, and cash reserves are at £10,000. Creditors remain at £440,000, and trade debtors are at £87,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the sharp equity drop raises questions. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements. The company's losses are substantial, indicating it is burning through money, though the consistent asset base suggests it’s not in immediate crisis. The directors, likely the Underwood family, face the challenge of sustaining growth while managing significant losses.

Registered in England/Wales under the registration number 14492593, with a registered address at WD4 8FG, England, Kings Langley, Dronken House, 43a High Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.