Dogsnug Ltd

Dogsnug Ltd, based in London, UK, is a small, active e-commerce business founded seven years ago in 2017. With three employees and £19,292 in assets, it’s a solo-founded operation managed by a single director and owner, Alina Moat. The company’s Google rating stands at a respectable 4.0 based on 58 reviews, and it’s known for its niche focus: designing and selling dog clothing, particularly for breeds like Dachshunds and Whippets. It’s an irregular importer, bringing in man-made staple fibers for roughly one month of the year, with the most recent import occurring in August 2024.

Dogsnug’s website showcases a wide range of products, from jumpers and harnesses to carriers and toys, catering to various dog sizes and activities. It even provides size charts specifically for Dachshunds, Whippets, and classic dog breeds. The site also highlights a physical shop in Stoke Newington, London, emphasizing a community atmosphere and personalized service. It’s clear that Dogsnug is more than just an online store; it’s a brand built around a passion for dogs and British craftsmanship.

Financially, Dogsnug Ltd presents a mixed picture. Current assets have decreased by 21% to £19,000, while net assets have plummeted 99% to just £130. Bank borrowings have decreased by 25% to £22,000, and cash reserves have fallen 21% to £19,000. Creditors have also decreased slightly, by 4.8%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to be nimble, but the significant drop in equity raises questions about its financial health. There’s no mention of an auditor, likely due to its status as a small company.

Despite the challenges, Dogsnug’s strong online presence and loyal customer base suggest a resilient business. The company seems to be navigating the pressures of a competitive market with a focus on quality products and personalized service—though it's not clear if this will be enough to sustain its long-term growth.

Registered in England/Wales under the registration number 10836468, with a registered address at N16 0NB, England, London, London, 54 Stoke Newington Church Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.