Direct2market Group Limited

Direct2market Group Limited, based in Leigh-On-Sea, UK, is a small, active family business founded eight years ago. With fifteen employees and £1,116,192 in assets, the company operates from a real address and is managed by three directors and owners. It’s a regular importer of miscellaneous metal items, with 88 months of import activity recorded, the latest in March 2025. The company describes itself as agents involved in the sale of furniture, household goods, hardware and ironmongery.

The company’s website, Direct2Market Limited, offers a wide range of hardware products fit for the trade, operating through an e-commerce platform. The site emphasizes competitive pricing and fast customer support, hallmarks of a modern online retailer. It also lists a VAT number and contact information, suggesting a legitimate and established business.

Financially, Direct2market Group Limited presents a mixed picture. While current assets remained steady at £1,100,000, net assets decreased by 10% to -£630,000. Cash bank on hand, however, surged dramatically, increasing by 1100% to £80,000. Trade debtors decreased by 28%, suggesting improved collection efforts, but creditors also fell by 31%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity raises concerns. The company is exempt from an audit, so the figures are unaudited.

Overall, Direct2market Group Limited seems to be navigating a period of change. The significant increase in cash reserves is a positive sign, but the negative equity suggests the company is burning through money. Whether this is a temporary setback or a longer-term challenge remains to be seen.

Registered in England/Wales under the registration number 10774943, with a registered address at SS9 5LP, England, Leigh-On-Sea, Unit 3 Cabinet Way, Eastwood.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.