Direct Sports Limited

Direct Sports Ltd, based in Stockton On Tees, UK, is a small, active company established 22 years ago. With 21 employees and £3,867,340 in assets, it’s a well-established player in the sporting goods market. The company operates from a real address and is led by two directors and one owner, showcasing a relatively flat management structure. Its e-commerce site, along with a 4.0 Google rating from 310 reviews, demonstrates a strong online presence. Direct Sports regularly imports and exports toys, games, and sports equipment, with 11 months of import activity and 10 months of export activity recorded, the latest in December 2024.

The company’s website highlights a broad range of sporting goods, from badminton and tennis rackets to running shoes and hockey equipment. It caters to both professional athletes and recreational players, offering a wide selection of brands like Adidas, Yonex, and Mizuno. The site’s layout is clean and user-friendly, with clear product categories and detailed descriptions. It’s clear Direct Sports is focused on providing a comprehensive online shopping experience for sports enthusiasts.

Financially, Direct Sports Ltd presents a mixed picture. While current assets increased by 13% to £3,900,000, net assets only grew by 7.4% to £3,400,000. Bank borrowings increased significantly by 38% to £350,000, and cash reserves decreased by 38% to £350,000. Trade debtors have risen dramatically by 110% to £1,000,000, which could indicate an expansion of credit terms or potential collection issues. Creditors decreased by 48% to £130,000, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the increase in debt warrants attention. No auditor is mentioned, likely due to the company’s small size and exemption from an audit. The figures rely on unaudited statements.

Overall, Direct Sports Ltd appears to be a stable, well-established business navigating the challenges of growth. The company’s strong online presence and diverse product range position it well for continued success, but managing debt and maintaining healthy cash reserves will be crucial.

Registered in England/Wales under the registration number 04648702, with a registered address at TS22 5TB, Stockton On Tees, Evolution Wynyard Avenue, Wynyard.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.