Direct Sales Limited

Direct Sales Limited from Cheltenham, UK, is a small, active company founded 22 years ago in 2002. With just one employee and £7,078 in assets, it’s a solo founder operation led by a single director and owner, Froud Robert Charles. The business operates in the retail sale via mail order houses or via internet industries, and its registered address is a virtual one, shared by 167 other companies.

The company’s website, while not providing extensive details, suggests a focus on direct sales—likely through online channels. It’s difficult to determine the scale of its e-commerce operations without more information, but the focus on direct sales indicates a streamlined approach.

Financially, Direct Sales Limited presents a mixed picture. While the company’s small size (meeting two of three criteria for a small company) helps it remain agile, there are some concerning trends. Accumulated depreciation has increased by 52%, suggesting a need to invest in equipment. Cash bank on hand has fallen by 60%, and net current assets liabilities have risen dramatically by 1800%. The company’s equity has increased by a staggering 7000%, which is a very positive sign. However, creditors have decreased by 32%, which could indicate a need to manage debt more effectively. The company’s profit loss has remained steady at £3,900.

The lack of auditor information (likely exempt as a small company) means these figures are unaudited, so should be viewed with some caution. Overall, Direct Sales Limited appears to be navigating a challenging financial landscape, with a need to manage cash flow and potentially address rising liabilities.

Registered in England/Wales under the registration number 04561702, with a registered address at GL51 4UA, United Kingdom, Cheltenham, Gloucestershire, Northfield House Shurdington Road, Bentham.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.