Direct Products (uk) Limited

Direct Products (uk) Limited is a small, active family business based in Rossendale, UK, founded 22 years ago in 2002. With two employees and £26,086 in assets, it operates an e-commerce site specializing in vaping products, including eliquids, disposables, pods, kits, and coils. The company regularly imports copper and copper products, with 11 months of import activity recorded, the last in December 2019. It’s a tight-knit operation with three directors and two owners, and a real registered address.

The company’s website, Directproductdeals, is a vibrant online marketplace for vaping enthusiasts. It offers a wide range of brands and products, from eliquids and disposables to pods and kits, catering to various preferences and budgets. The site features a user-friendly interface, detailed product descriptions, and competitive pricing—hallmarks of a modern e-commerce business. It even offers free shipping on orders over £10 and same-day dispatch if orders are placed before 12pm.

Financially, Direct Products (uk) Limited shows a mixed picture. Current assets dropped by 39% to £26,000, while net assets plummeted 310% to -£10,000. Bank borrowings decreased by 12% to £35,000, and cash reserves fell 34% to £20,000. Creditors decreased by 16% to £48,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the sharp equity drop raises questions. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The company's retained earnings have seen a significant drop, which could indicate a period of reduced profitability or increased investment. It's also worth noting that trade debtors have fallen by more than half, which could be a positive sign of improved collection efficiency, or it could be a sign of reduced sales. The company's focus on online retail and its wide range of products suggest a strong potential for growth, but it will need to manage its finances carefully to ensure its long-term sustainability.

Registered in England/Wales under the registration number 04433689, with a registered address at BB4 8RS, England, Rossendale, The Coach House, Haslingden Old Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.