Direct Online Deals Ltd

Direct Online Deals Ltd from Watford, UK, is a small, active company founded five years ago. With three employees and £329,944 in assets, it operates from a real address and is led by one director and owner. The company regularly imports miscellaneous manufactured goods, with 7 months of import activity recorded as of August 2023. It operates in the retail sale via mail order houses or via internet industries.

The company's website highlights its role as a distributor for several well-known global pet product and personal care brands, both for the UK, European and USA markets. It works with established manufacturers and has its own registered trademarks for bespoke manufactured products, fully enabled ecommerce websites. It also provides end-to-end solutions, including procurement, logistics, fulfilment, marketing, and brand development. The website emphasizes its family-owned values and mission to help suppliers grow their brands internationally.

Financially, Direct Online Deals Ltd presents a mixed picture. Current assets increased by 29%, reaching £330,000, while net assets decreased by 4.2% to £47,000. Bank borrowings declined by 14%, falling to £110,000, and cash reserves dropped 18% to £130,000. Trade debtors saw a dramatic increase of 640%, reaching £59,000, while creditors rose 45% to £180,000. Loans from directors increased by 140%, reaching £3,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the increase in debt and decrease in cash reserves suggest it’s burning through money. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

Overall, Direct Online Deals Ltd seems to be navigating a period of growth and expansion, but it’s important to monitor its cash flow and debt levels closely to ensure its long-term financial health.

Registered in England/Wales under the registration number 12129622, with a registered address at WD18 7AT, England, Watford, 13 Malkin Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.